Six Easy Steps
How To Avoid The Economic Downward Spiral

Look Around...We’re In A Recession!
Are You Going To Thrive Or Just Survive?

Right now in the United States we are faced with a serious problem and that’s called a recession. To make matters worse we are also in an election year with Hillary Clinton, Barack Obama, and John McCain all of whom are not well qualified to turn around this mess.

We are headed on the downward economic spiral and you’ll go down with the ship unless you know the secret to profit from this condition...

To discover how to avoid the economic downward spiral and actually thrive during this time we must look to the past and learn from it.

In the early part of the twenty-first century it was troublesome to many people and businesses around the globe. In the United States alone, over 5% of the people in the technical sector were out of jobs due to rampant downsizing.

I remember this all too well. I was part of this downsizing. I was working for a Fortune 500 company which literally laid off over 50,000 people in two days. One third of the company evaporated overnight.

If this wasn’t bad enough...

During this same period of time many major companies faced bankruptcy. Lending institutions abound were looking for clients but nobody wanted to take the risk. It was a time of nightmares for most businesses and individuals.

Are You Following The Herd Right Into The Lions Den?

Unfortunately the largest percentages of business leaders that suffered through the economic downturn were feeding the nightmare. A perfect example is when all the businesses rushed to downsize or right size their operations to reduce their daily expenses. Is this really rightsizing?

When you eliminate employees you reduce the productivity factor of your organization. Then consider the costs that go into re-hiring, re-training and ramping your business when the economy improves.

Then you have the housing market meltdown which is feeding a new type of downward spiral. First the mortgage companies were lending people money which should never have qualified for loans in the first place.

These mortgage brokers were giving away money like a bunch of drunken sailors!

After the housing market started it’s downward spiral because there was a lot of speculation and stupid business decisions, now all of a sudden the same mortgage companies tightened up their belts so tight that it’s really tough to get money for anything even if it makes sense and there’s very little risk.

Now combine this with a falling stock market and you’ve got some real trouble.

There’s no place to hide now and keep your money growing. But this really isn’t even the biggest problem. Because the mortgage industry had such a stupid lending policy when times were good they’re paying for it now and so is everyone else.

Many mortgage companies and I’m talking about some really big ones are going under or are in really serious trouble right now.

You’re Not Safe Even If You Don’t Live In The United States

But the problem doesn’t stop there. It’s spread across the world, starting a fire sale of the German bank Sachsen and forcing Britain’s fifth-biggest mortgage lender, Northern Rock, to go to the Bank of England for emergency funds.

I know you may be thinking enough, enough already. This is really bad news.

You know what?

You’re right it is. But burying your head in the sand isn’t going to help you. You must understand what’s creating this mess so you can protect yourself to avoid it.

There’s one more thing I must add to all this...

But Wait - There’s More!

I mentioned this is an election year earlier. During an election year everyone seems to stop the flow of money and just sits tight to see what new policy is going to shake out before they let the money flow again.

Now this particular election is really bad. We have Hillary Clinton, Barack Obama and John McCain running. This is really bad news and here’s why...

If Hillary Clinton takes office we are in big trouble. She is part of the tax and spend democratic mentality. To make things worse she wants the government to take over health care like they did in Europe and Canada.

Do you see the problem here yet?

Ok, let me continue so it becomes clear to you why this is so bad.

Have you ever heard that Canadians come to the United States for their medical procedures?

Have you ever wondered why that is?

Now if everything is paid for by the government and all the procedures are free why in the world would you travel all the way to the United States to get medical help?

Here’s why...

Because the Canadian healthcare system stinks!

You’re lucky if you can get an appointment to see a doctor let alone see a qualified doctor. Second, you’ll be lucky to get what you need done before it gets worse or before you’re dead.

Now I know this may sound harsh but it’s truth.

I have a lot of friends from Canada and they say that if they ever had to take care of something serious they would come to the United States and pay out of pocket to get it done now and get it done right.

But this isn’t the worst part of it all. Think about this for a moment. Who’s paying for all this health care anyway?

Let me give you a clue. It’s not Hillary Clinton!

It’s you and I, the taxpayers. That’s who’s paying for it. Check it out for yourself. Do a little research and find out what the tax rate is for Canadian citizens. If you think our taxes are high, you’re going to be in for a real treat.

I’m even going to go out on a limb here and say, you’ll appreciate the tax rate you’re paying in the United States. Not that you should though...

Don’t believe a word I say. Check it out for yourself. I really want you to do that.

Barack Obama
Is Going To Save The Day?

Now, lets take a look at Barack Obama. He’s no better either. He has very little experience, he has the same plans as Hilary Clinton does and the only thing that’s going to happen is there will be more taxes and more problems.

To make matters worse no one in the media is really speaking about Barack and his background and his voting record. Do you really even know what Obama stands for?

No one really knows and the media certainly isn’t going to tell you.

I know what you’re thinking. I must be a John McCain fan.

If you guessed this you’d be really wrong.

John McCain is nothing more than a Democrat in Republicans clothing. He talks out of both sides of his mouth too. But if these are the only choices we have John McCain is the better candidate because he at least doesn’t want the government to take over the healthcare system and he’s pro business.

By the way, if you haven’t figured it out yet, you should be pro business.

Why?

Because if you’re not pro business, that means there are no jobs, no commerce, and no money including for you! We tend to forget what keeps an economy moving at times. We must have businesses and strong businesses in order to thrive.

None of the candidates this time around are good. It’s like picking the lesser of the evils and this isn’t helping the downward spiral either.

The bottom line is this...

Everyone right now is sitting tight during a time when they should be spending and doing things to build for the future.

Instead what’s happening is the flow of money is being choked off and soon you’ll see businesses having to downsize again because no one’s buying their wares. This isn’t good for anyone at all.

What’s happening right now is anyone that’s not aware of what they’re doing (and by the way that’s 95% of everyone out there) they’re feeding into the downward spiral.

Stopping the flow of money is the worst thing anyone can do right now.

There is hope though...

How To Profit In Any Economy
Regardless If Everyone Isn’t

To be one of the people who understands how to economy proof themselves. It is actually quite simple and easy to do and when the economy does turn around you’ll be the one in the lead position and not trying to play catch up.

To beat the downward spiral let’s take a look at an example from my book Profiting in Turbulent Times.

Profiting in Turbulent Times came about when the economy had a major downfall in 2001 and 2002. There was an interesting thing that I noticed. There were a handful of companies in varying sectors of business that were not affected by the downward spiral that many businesses in the same sector as they were.

In fact what was even more curious about this was these same companies not only were surviving during this time, they were thriving!

And do you want to know what happened to them after the economy turned around?

Come on, take a guess...

Ok I’ll tell you.

The came out of the economic downturn as the leaders in their industries and cleaned the clocks of their competition.

Now wouldn’t you like to be in that position?

Of course you would but the problem is you don’t know how. But you can learn how this works.

The good news is what I discovered is the psychological model that was common between all of these companies that made them successful. And the best part is when you understand this same model by getting your copy of Profiting in Turbulent Times and apply it; you too can be successful and victorious.

I promised you that I’m going to give you an example of how to avoid the downward spiral. So let’s look at that now...

Become A Leader Not A Laggard

The company we’re going to look at is Lincoln Electric.

First let’s understand the company itself. The Lincoln Electric Company is a full-line manufacturer of welding and cutting products. Welding products include arc-welding power sources, wire-feeding systems, robotic-welding packages, fume-extraction equipment, consumable electrodes and fluxes.

Lincoln Electric's welding products also include regulators and torches used in oxy-fuel welding and cutting. During 1998, The Lincoln Electric Company reorganized into a holding company structure and Lincoln Electric Holdings, Inc. became the parent of Lincoln Electric subsidiaries worldwide, including The Lincoln Electric Company.

So far nothing out of the ordinary. Right?

OK. Let’s continue...

Now let’s examine their strategy. Lincoln Electric doesn’t reduce its staff in economic downturns like a recession.

That’s a bit of a surprise isn’t it?

Not quite what you expected I’m sure. I didn’t either until I studied their strategy and let me tell you it’s brilliant!

Instead what Lincoln Electric does is it trains and redeploys its employees in an effort to increase sales. It thereby keeps inventory down to levels needed by reducing production workers but increases sales potential by increasing the size of its Sales & Marketing teams.

Is this making sense?

Pay close attention because it gets better...

When the economy turns around, Lincoln Electric is ready for it because it redeploys its employees back to their old positions as needed. In this manner it can even gain further market share over its less long-term thinking rivals.

Notice the key words "long-term thinking."

The biggest challenge we have is we’re such short-term thinkers it’s not even funny. It’s scary. I want you to think about something right now.

Most businesses worry about the current quarter. Now in the short term this isn’t all bad. But when you look at the long term this is terrible! If you’re not looking past the current quarter you could be heading into a mine field and not know it until you set one off because you didn’t see it coming!

Are you getting this?

Ok good. I hope I’ve got your attention on this.

When you think longer term like Lincoln Electric you’re going to win.

Reallocating staff to other functions is just one of many possible strategies available to companies. Some companies take conventional options such as offering sabbaticals, long vacations at decreased salary, and decreased workweeks. Others choose unconventional strategies.

When you buy your copy of Profiting in Turbulent Times you’ll discover the way that all successful companies just like Lincoln Electric used to thrive while their competition went down the drain!

Remember, you always have options. You just have to figure out what they are.

The question is which one will you choose?

Please don’t feed the nightmares and the economic downward spiral…

When you learn the strategies in Profiting in Turbulent Times you’re going to prepare yourself in a way that will have you thriving even though every one around you is trying to survive and keep their head above water.

Stop yourself from going down the downward spiral and actually thrive when you buy your copy of Profiting in Turbulent Times Today.

To Your Success,

PS: In uncertain economic times you must know what successful companies do so your company will not only survive the economic downward spiral but actually thrive. Don’t be left behind and learn how you can protect yourself and your company from collapse during these uncertain times.